(eBook PDF) Social Media Management: Persuasion in Networked Culture Illustrated Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 019029633X
- ISBN-13 : 978-0190296339
- Author:
Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author’s extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.
Table of contents:
Chapter 1. Maximizing Business Value
Chapter 2. Targeting Social Audiences
Chapter 3. Adopting Social Platforms
Chapter 4. Developing Social Brand Strategy
Chapter 5. Designing Social Content
Chapter 6. Distributing Social Content
Chapter 7. Measuring Social Media Results
Chapter 8. Managing Crisis in Social Media
Chapter 9. Building a Social Culture
Chapter 10. Defining Your Personal Brand In Social Media