(eBook PDF) Public Relations in the Digital Age, by Tom Kelleher – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 0199029911
- ISBN-13 : 978-0199029914
- Author:
The new standard for public relations in Canada.
The most current coverage of social and new media strategies.
Public Relations presents a clear, engaging, and contemporary picture of public relations principles, while seamlessly integrating coverage of the technical and cultural shifts brought about by the rise of social media. Examining classical foundations and the modern landscape, this Canadian edition
approaches basic PR knowledge in a way that reflects today’s participatory communication environment.
table of contents:
1. Public Relations Goes Digital
2. News Releases, Photo Captions, and Media Kits: Making Your Story Newsworthy
3. The Pitch: Creating Media Interest
4. The Biography and Backgrounder: Bringing Your Subject to Life
5. Speech Writing: From Your Pen to Their Lips
6. Multimedia and PowerPoint Presentations
7. Writing for Broadcast: Communicating with Video and Sound
8. Special Events: The Art of Getting Noticed
9. Financial Writing
10. Publications: The Editorial Stage
11. Writing for the Internet
12. Responsive Writing: Setting the Record Straight
13. Crisis Communications and Official Statements: Preparing for a Crisis
14. Program Writing: Selling Your Concept to the Client
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