(eBook PDF) Organizational Communication 2nd Edition

(eBook PDF) Organizational Communication 2nd Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0190925809
• ISBN-13 ‏ : ‎ 978-0190925802
• Author: Michael Kramer, Ryan Bisel

Organizational Communication: A Lifespan Approach is a student-focused introduction to the field. Featuring real-world stories, helpful and unique illustrations, and practical applications of theory, this text engages students and shows them how to apply concepts, theories, and perspectives in every chapter.

Organizational Communication helps students understand their communication as participants in organizations throughout their lifetimes. It begins with how pre-career experiences influence our expectations for organizational experiences and ends with organizational exits, including retirement. This approach provides a seamless integration of theory and application while helping students at any stage of life reflect on past experiences, prepare for new endeavors and roles, and understand vital organizational theories and perspectives in new and concrete ways.

table of contents:

Part One: Foundations of Business Communication

Part Two: Managing Communication

Part Three: Internal Communication

Part Four: Public Relations

Part Five: Marketing Communication

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