(eBook PDF) Mass Communication: Living in a Media World 7th Edition – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1544332343
- ISBN-13 : 978-1544332345
- Author:
Transform your students into smart, savvy media consumers.
A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
table of contents:
PART I. INTRODUCTION TO THE MEDIA
PART II. PRINT MEDIA
PART III. ELECTRONIC MEDIA
PART IV. STRATEGIC COMMUNICATION
PART V. REGULATION AND CONTROL OF THE MEDIA