(eBook PDF) Entrepreneurship: Successfully Launching New Ventures 6th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0134729536
• ISBN-13 ‏ : ‎ 978-0134729534
• Author:  Bruce Barringer, R Ireland 

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

Table contents:

PART 1: DECISION TO BECOME AN ENTREPRENEUR

1. Introduction to Entrepreneurship

PART 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS

2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan

PART 3: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding

PART 4: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising

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