(eBook PDF) E-Commerce 2019: Business, Technology and Society 15th Edition – Digital Ebook – Instant Delivery Download

Product Details:

• ISBN-10 ‏ : ‎ 0134998456
• ISBN-13 ‏ : ‎ 978-0134998459
• Author:  Kenneth C. Laudon, Carol Guercio Traver

Lively and fun to read, E-commerce 2019: business.technology.societyis an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook ^®, Google ^®, Twitter ^®, and Amazon ^® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

 

Table of Content:

PART 1: INTRODUCTION TO E-COMMERCE1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

 

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