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(eBook PDF) Entrepreneurship: Starting and Operating A Small Business, 5th Edition

Original price was: $50.00.Current price is: $35.00.

(eBook PDF) Entrepreneurship: Starting and Operating A Small Business, 5th Edition – Instant Download

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(eBook PDF) Entrepreneurship: Starting and Operating A Small Business, 5th Edition – Digital Ebook – Instant Delivery Download

 

Product details:

  • ISBN-10 ‏ : ‎ 0135637872
  • ISBN-13 ‏ : ‎ 978-0135637876
  • Author: Steve Mariotti, Caroline Glackin

Entrepreneurship: Starting and Operating A Small Business helps fledgling entrepreneurs and business students untangle the complexities of business ownership and operations.

Pearson eText is an easy-to-use digital textbook that you can purchase on your own or instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you — even offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.

Table of contents:

UNIT 1: ENTREPRENEURIAL PATHWAYS
1. Entrepreneurs and Entrepreneurship
2. Pathways to Success: Processes and Instruments
3. Creating Business from Opportunity

UNIT 2: INTEGRATED MARKETING
4. Exploring Your Market
5. Developing the Marketing Mix and Plan
6. Smart Selling and Effective Customer Service

UNIT 3: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statement to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy and Tactics

UNIT 4: OPERATING A SMALL BUSINESS EFFECTIVELY
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, and Ethical Practices

UNIT 5: CASHING IN THE BRAND
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

APPENDICES
1. BizBuilder Business Plan
2. Resources for Entrepreneurs
3. Useful Formulas and Equations

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