Communicating About Health: Current Issues and Perspectives 5th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0190275685
• ISBN-13 ‏ : ‎ 978-0190275686
• Author: Athena du Pre

Now in its fifth edition, Communicating About Health: Current Issues and Perspectives continues to live up to its long-standing reputation as the most dynamic and current exploration of health communication on the market. The book offers rich, current research and in-depth analysis of the cultural, social, and organizational issues that influence health communication and health advocacy.

Communicating About Health is an indispensable resource for readers seeking to improve their communication abilities in fields related to health. This text explores health communication through the eyes of patients, care providers, health care leaders, campaign designers, and more. Readers will learn how culture, media, personal identity, technology, social networks, and other factors contribute to health and healing.

Table contents:

Part I. Establishing a Context for Health Communication
Chapter 1 Introduction

Chapter 2 The Landscape for Health Communication

Part II. The Roles of Patients and Professional Caregivers
Chapter 3 Patient-Caregiver Communication

Chapter 4 Patient Perspectives

Chapter 5 Caregiver Perspectives

Part III. Sociocultural Issues
Chapter 6 Diversity and Health Care

Chapter 7 Cultural Conceptions of Health and Illness

Part IV. Coping and Health Resources
Chapter 8 Social Support, Family Caregiving, and End of Life

Chapter 9 eHealth, mHealth, and Telehealth

Part V. Communication in Health Organizations
Chapter 10 Health Care Administration, Human Resources, Marketing, and PR

Part VI. Media, Public Policy, and Health Promotion
Chapter 11 Health Images in the Media

Chapter 12 Public Health and Crisis Communication

Chapter 13 Planning Health Promotion Campaigns
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