Quantitative Research Methods for Communication: A Hands-On Approach 4th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0190861061
- ISBN-13 : 978-0190861063
- Author: Jason S. Wrench , Candice Thomas-Maddox , Virginia Peck Richmond
Table contents:
- An introduction to communication research
- Empirical research
- Research ethics
- Searching for previous research and American Psychological Association style
- Research structure and literature reviews
- Variables
- Measurement
- Reliability and validity
- Survey research
- Content analysis
- Experimental design
- Sampling methods
- Hypothesis testing
- Descriptive statistics
- Chi-square test of independence
- Independent samples T tests
- One-way analysis of variance
- Correlation
- Regression
- Presenting research
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