(eBook PDF) Crafting & Executing Strategy Concepts 21st Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259899691
- ISBN-13 : 978-1259899690
- Author: Arthur A. Thompson , Margaret Peteraf Leon E. Williams , John E. Gamble , A. J. Strickland
Best Selling Strategy Title. Concepts Only Version. Set up a Custom Case pack using only the cases you’d cover in your class using CREATE.
The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy and because the presentation of the material is engaging and clearly written.
Table contents:
PART 1 Concepts and Techniques for Crafting and Executing Strategy
Chapter 1 What Is Strategy and Why Is It Important?
Chapter 2 Charting a Company’s Direction
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10 Building an Organization Capable of Good Strategy Execution
Chapter 11 Managing Internal Operations
Chapter 12 Corporate Culture and Leadership
PART 2 Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
Section B: Crafting Strategy in Diversified Companies
Section C: Implementing and Executing Strategy
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