Mass Communication: Living in a Media World 7th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1544332343
• ISBN-13 ‏ : ‎ 978-1544332345
• Author:  Ralph E. Hanson

Table contents:

Part I. Introduction to the Media

1 Living in a Media World: An Introduction to Mass Communication

2 Mass Communication Effects: How Society and Media Interact

3 The Media Business: Consolidation, Globalization, and the Long Tail

Part II. Print Media

4 Books: The Birth of the Mass Media

5 Magazines: The Power of Words and Images

6 Newspapers and the News: Reflection of a Democratic Society

Part III. Electronic Media

7 Audio: Music and Talk Across Media

8 Movies: Mass Producing Entertainment

9 Television: Broadcast and Beyond

10 Online Media: The Internet, Social Media, and Video Games

Part IV. Strategic Communication

11 Advertising: Selling a Message

12 Public Relations: Interactions, Relationships, and the News

Part V. Regulation and Control of the Media

13 Media Law: Free Speech and Fairness

14 Media Ethics: Truthfulness, Fairness, and Standards of Decency

15 Global Media: Communication Around the World

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