(eBook PDF) Global Marketing 8th Edition by Svend Hollensen – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1292251808
- ISBN-13 : 978-1292251806
- Author: Svend Hollensen
Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.
Table contents:
Part I The decision whether to internationalize
Part II Deciding which markets to enter
Part III Market entry strategies
Part IV Designing the global marketing programme
Part V Implementing and coordinating the global
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