(eBook PDF) Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing 5th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1138191701
- ISBN-13 : 978-1138191709
- Author: Dave Chaffey, PR Smith
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.
A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.
Table contents:
1. Introduction to Digital Marketing
2. Digital Customers
3. Digital Models
4. Content Marketing
5. Create Integrated Campaigns
6. Social Media Marketing
7. Digital Communications
8. Designing Digital Experiences
9. Digital Innovation
10. Digital Marketing Plan
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