(eBook PDF) Launching New Ventures: An Entrepreneurial Approach 7th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN: 1305102509
- ISBN-13: 9781305102507
- Authors: Kathleen R Allen
LAUNCHING NEW VENTURES, 7e provides tomorrow’s entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business.
Table contents:
Part I: ENTREPRENEURSHIP AND OPPORTUNITY.
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity. Part II: FEASIBILITY ANALYSIS.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping a Solution.
7. Protecting the Startup’s Assets.
8. Calculating Startup Capital Requirements.
9. Building the Founding Team. Part III: BUSINESS DESIGN.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Choosing the Legal Form of Organization.
13. Developing the Startup Marketing Plan.
14. Creating a Startup Funding Strategy.
15. Incorporating Ethics and Social Responsibility Into the Business. Part IV: PLANNING FOR GROWTH AND CHANGE.
16. Planning for Growth and Change.
17. Funding Growth. Case Studies.
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