(eBook PDF) Media and Communication in Canada Networks, Culture, Technology, Audience Ninth 9th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0199033218
- ISBN-13 : 978-0199033218
- Author: Mike Gasher , David Skinne, Natalie Coulter
Table contents:
1 Defining the Field
2 The History of Media: Social and Cultural Forms
3 Media Content: Studying the Making of Meaning
4 Perspectives on Media and Audiences
5 Advertising and Promotional Culture
6 Communication Technology and Society: Theory and Practice
7 The Formation of Public Policy
8 Communication Policy: Sector by Sector
9 Ownership and the Economics of Media
10 Journalists as Content Producers
11 Globalization
12 Media and Communication: Looking Back, Looking Forward
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