(eBook PDF) Public Relations in the Digital Age, by Tom Kelleher – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0199029911
- ISBN-13 : 978-0199029914
- Author: Tom Kelleher, Anne Marie Males
Public Relations presents a clear, engaging, and contemporary picture of public relations principles, while seamlessly integrating coverage of the technical and cultural shifts brought about by the rise of social media. Examining classical foundations and the modern landscape, this Canadian edition
approaches basic PR knowledge in a way that reflects today’s participatory communication environment.
Table of contents:
CHAPTER 1. PRINCIPLED PUBLIC RELATIONS
CHAPTER 2. PUBLIC RELATIONS MODELS THROUGH THE AGES
CHAPTER 3. CONVERGENCE AND INTEGRATED COMMUNICATION
CHAPTER 4. RELATIONSHIP MANAGEMENT
CHAPTER 5. RESEARCH
CHAPTER 6. PLANNING
CHAPTER 7. IMPLEMENTATION
CHAPTER 8. EVALUATION
CHAPTER 9. WRITING
CHAPTER 10. SOCIAL MEDIA AND MOBILE
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