(eBook PDF) Strategic Management and Business Analysis 2nd – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1138817651
- ISBN-13 : 978-1138817654
- Author: Wyn Jenkins, Dave Williamson
How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization’s options.
The second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects of strategic goals which are sometimes overlooked such as financial performance, ethical and environmental considerations and business models. They cover a diverse range of companies from Supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing.
Table contents:
Part I: The Four Big Questions You Need to Ask
1. The First Big Question: Where is the organisation now?
2. The Second Big Question: What options are open to the organisation?
3. The Third Big Question: What is the best way forward for the organisation?
4. The Fourth Big Question: How is this to be achieved?
Part II: Helping You Answer the Four Big Questions
5. Organisation Structure and Strategy
6. Strategy Making Processes
7. Organisation Environments
8. Market Based Competitive Advantage
9. Organisation Resources
10. Financial Performance and Investment Appraisal
11. Corporate Social Responsibility
Part III: Case Studies
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