(eBook PDF) International Business 3rd Edition by Mike Peng – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1473758432
- ISBN-13 : 978-1473758438
- Author: Klaus Meyer, Mike Peng
Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.
Table contents:
Chapter 1: Globalizing Business
Chapter 2: Formal Institutions: Political, Economic and Legal Systems
Chapter 3: Informal Institutions: Culture, Religion and Languages
Chapter 4: Firm Resources: Competitiveness and Growth
Chapter 5: Trading Internationally
Chapter 6: Investing Abroad Directly
Chapter 7: Exchange Rates
Chapter 8: European Integration
Chapter 9: Global Integration and Multilateral Organizations
Chapter 10: Socially Responsible Business
Chapter 11: Starting International Business
Chapter 12: Foreign Entry Strategies
Chapter 13: Competitive Dynamics
Chapter 14: Global Strategies and Acquisitions
Chapter 15: Organizing and Innovating in the MNE
Chapter 16: People in the MNE
Chapter 17: Customers and Suppliers of the MNE
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