(eBook PDF) New Products Management 12th Edition By C. Merle Crawford – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1259911829
- ISBN-13 : 978-1259911828
- Author:
Crawford’s New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.
Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and
interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the “best practices” of industry and relevancy to readers.
Past adopters of New Products Management will notice major changes in this edition.
table of contents:
PART ONE
Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products
PART TWO
Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches
PART THREE
Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol
PART FOUR
Development
11. Design
12. Development Team Management
13. Product Use Testing
PART FIVE
Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues
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