(eBook PDF) Business and Administrative Communication 12th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259580628
- ISBN-13 : 978-1259580628
- Author: Kitty Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna Kienzler
BAC Is FlexibleThe 12th edition of BAC, like its predecessors, is flexible. You can choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they’d arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations.
Table contents:
Part 1: The Building Blocks of Effective Messages
1 Succeeding in Business Communication
2 Adapting Your Message to Your Audience
3 Building Goodwill
Part 2: The Communication Process
4 Planning, Composing, and Revising
5 Designing Documents
6 Communicating across Cultures
7 Working and Writing in Teams
Part 3: Basic Business Messages
8 Sharing Informative and Positive Messages with Appropriate Technology
9 Delivering Negative Messages
10 Crafting Persuasive Messages
Part 4: The Job Hunt
11 Developing Job Application Materials
12 Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Part 5: Proposals and Reports
13 Creating Visuals and Data Displays
14 Writing Proposals
15 Writing Reports
16 Making Oral Presentations
People also search:
business management of communication
business administration vs business communication
what is administrative communication
types of administrative communication
what is business communication in business communication
business communication requirements