(eBook PDF) Business Communication: Developing Leaders for a Networked World 4th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1260088340
- ISBN-13 : 978-1260088342
- Author: Peter Cardon
Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.
Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.
Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.
Table of contents:
Part 1-Introduction to Business Communication
Chapter 1 Establishing Credibility
Part 2-Principles of Interpersonal Communication
Chapter 2 Interpersonal Communication and Emotional Intelligence
Chapter 3 Team Communication and Difficult Conversations
Chapter 4 Global Communication and Diversity
Part 3-Principles for Business Messages
Chapter 5 Creating Effective Business Messages
Chapter 6 Improving Readability with Style and Design
Chapter 7 Email and Other Traditional Tools for Business Communication
Chapter 8 Social Media for Business Communication
Part 4-Types of Business Messages
Chapter 9 Routine Business Messages
Chapter 10 Persuasive Messages
Chapter 11 Bad-News Messages
Part 5-Reports and Presentations
Chapter 12 Research and Business Proposals and Planning Business Reports
Chapter 13 Completing Business Proposals and Business Reports
Chapter 14 Planning Presentations
Chapter 15 Delivering Presentations
Chapter 16 Employment Communications
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