(eBook PDF) MKTG3 3rd Edition by Charles W. Lamb – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0170355500
- ISBN-13 : 978-0170355506
- Author: Charles W. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author), Jane Summers (Author), Michael Gardiner (Author)
A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text
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