(eBook PDF) Tourism and Social Marketing by C. Michael Hall – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0415576660
- ISBN-13 : 978-0415576666
- Author: C. Michael Hall
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism’s contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry.
Table of contents:
1.Introduction to the field of social marketing: Creating Social Change?
2.Intervention and Theories of Behaviour
3.The Changing Context of Change Agents: Social Marketing and Governance
4.The Process of Social Marketing
5.The Craft and Practice of Social Marketing
6.The Demarketing of Tourism Attractions, Activities and Destinations
7.Tourist and Visitor Focussed Social Marketing: Cases and Issues
8.Destination and community-based tourism and social marketing: Cases and Issues
9.Sustainable Consumption and Social Marketing
10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
People also search:
an economic indicator is
an economic system based on industrial production is called
an industry analysis provides which of the following
business economic analysis
economic analysis of engineering projects
economic analysis of construction projects
You may also like…
