(eBook PDF) Consumer Behavior 6th Edition by Wayne D. Hoyer – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 1133435211
ISBN-13 ‏ : ‎ 978-1133435211
Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Table contents:

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.

1. Understanding Consumer Behavior.

Part II: THE PSYCHOLOGICAL CORE.

2. Motivation, Ability, and Opportunity.

3. From Exposure to Comprehension.

4. Memory and Knowledge.

5. Attitudes Based on High Effort.

6. Attitudes Based on Low Effort.

Part III: THE PROCESS OF MAKING DECISIONS.

7. Problem Recognition and Information Search.

8. Judgment and Decision Making Based on High Effort.

9. Judgment and Decision Making Based on Low Effort.

10. Post-Decision Processes.

Part IV: THE CONSUMER S CULTURE.

11. Social Influences on Consumer Behavior.

12. Consumer Diversity.

13. Household and Social Class Influences.

14. Psychographics: Values, Personality, and Lifestyles.

Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.

15. Innovations: Adoption, Resistance, Diffusion.

16. Symbolic Consumer Behavior.

17. Marketing, Ethics, and Social Responsibility in Today s Consumer Society.

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(eBook PDF) Consumer Behavior 6th Edition by Wayne D. Hoyer

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