(eBook PDF) Entrepreneurship 5th Edition by Andrew Zacharakis – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1119563224
- ISBN-13 : 978-1119563228
- Author: Andrew Zacharakis, Andrew C. Corbett, William D. Bygrave
Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture.
Table contents:
1 The Power of Entrepreneurship
2 The Entrepreneurial Process
3 Opportunity Recognition, Shaping, and Reshaping
4 Prototyping Your Ideas
5 The Importance of Business Models
6 Entrepreneurial Marketing
7 Building The Founding Team
8 The Business Planning Process
9 Building Your Pro Forma
10 Raising Money for Starting and Growing a Business
11 Debt and Other Forms of Financing
12 Legal and Tax Issues, Including Intellectual Property
13 Entrepreneurial Growth
14 Social Entrepreneurship
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