(eBook PDF) Public Relations and Strategic Communication – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 019030460X
- ISBN-13 : 978-0190304607
- Author: Karen Sutherland, Saira Ali, Umi Khattab
The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory.
Table contents:
1. Public Relations and Strategic Communication in Global, Local and Transcultural Contexts
2. Theorising Public Relations: An Historical Journey
3. News Media and New Media: Storytelling, Content Curation and Creation
4. Building Relationships with Audiences, Publics and Stakeholders: Public Relations as a People-Centered Practice
5. Internal Communication and Reputation: (Net)Working Employees
6. Change Campaigns: Public Opinion, Inspiration and Persuasion
7. Community Events and Promotions: When Locals Rise
8. What is Corporate Social Responsibility (CSR)?
9. Political Communication: Public Affairs and Public Diplomacy
10. Critical Practice: Issues Crises and Risk Communication
11. The Profession Today: Law, Ethics, Reputation and Standards
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