(eBook PDF) Global Marketing: Contemporary Theory, Practice, and Cases 2nd Edition – Digital Ebook – Instant Delivery Download

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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.

Table contents:

1. Understanding Global Markets and Marketing

2. Assessing the Global Marketing Environment: The Global Economy and Technology

3. Evaluating Cultural and Social Environments

4. Analyzing Political and Legal Environment

5. Integrating Global, Regional, and National Markets

Part II: Global Marketing Functions and Strategies

6. Conducting Marketing Research

7. Entering Global Markets

8. International Market Planning

9. Segmenting, Targeting, and Positioning for Global Markets

Part III: The Four Ps Of Global Marketing

10. Developing Global Products and Brands

11. Setting Global Prices

12. Global Placement and Distribution Channels

13. Launching Global Communication and Advertising

Part IV: New Trends in Global Marketing

14. Using Social Media for Global Marketing

15. Designing and Controlling Global Marketing Systems

16. Defining Ethics and Corporate Social Responsibility in the International Market Place

Part V: Comprehensive Global Marketing Cases

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(eBook PDF) Global Marketing: Contemporary Theory, Practice, and Cases 2nd Edition