(eBook PDF) Fashion Forward: A Guide to Fashion Forecasting ( – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1501328271
- ISBN-13 : 978-1501328275
- Author:
Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators.
table of contents:
- The Principles of Fashion Forecasting
- Introduction to Fashion Forecasting
- Brief History of Contemporary Fashion
- Fashion Movement
- Social and Cultural Influences
- Market and Sales Research for Forecasting
- Developing and Presenting a Fashion Forecast
- Theme
- Color
- Textiles, Trims, Findings, and Materials
- The Look
- Creating and Presenting a Forecast
- Appendix Assignment: Develop a Fashion Forecast