(eBook PDF) Digital Business and E-Commerce Management 7th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1292193336
- ISBN-13 : 978-1292193335
- Author: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.
Table contents:
Part 1 – Introduction
1 Introduction to digital business
2 Opportunity analysis for digital business and e-commerce
3 Managing digital business infrastructure
4 Key issues in the digital environment
Part 2 – Strategy and applications
5 Digital business strategy
6 Supply chain and demand
7 Digital marketing
8 Customer relationship management
Part 3 Implementation
9 Customer experience and service design
11Managing digital transformation and growth hacking
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