(eBook PDF) Fundraising Principles and Practice 2nd Edition

(eBook PDF) Fundraising Principles and Practice 2nd Edition – Digital Ebook – Instant Delivery Download

 

Product details:

• ISBN-10 ‏ : ‎ 1119196493
• ISBN-13 ‏ : ‎ 978-1119196495
• Author: Adrian Sargeant, Jen Shang

Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today’s fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge.

Table of contents:

1 Introduction to the Nonprofit Sector

2 The Development of a Profession

3 Fundraising Ethics

4 Individual Giving Behavior

5 Social Influences on Giving

6 Fundraising Planning: The Fundraising Audit

7 Fundraising Planning

8 Case for Support

9 Assessing Fundraising Performance

10 Direct Response Fundraising

11 Digital Fundraising

12 Social Media

13 Donor Retention and Development

People also search:

basic principles of fundraising

what are the principles of fundraising

a fundraising professionals

best practice fundraising principles

a fundamental principle or practice

basic fundraising principles