(eBook PDF) Contemporary Strategy Analysis Text Only 8th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9781119941897
- ISBN-13 : 978-1119941897
- Author: Robert M. Grant
In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.
Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
Table contents:
1 The Concept of Strategy
2 Goals, Values, and Performance
3 Industry Analysis: The Fundamentals
4 Further Topics in Industry and Competitive Analysis
5 Analyzing Resources and Capabilities
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
7 The Sources and Dimensions of Competitive Advantage
8 Industry Evolution and Strategic Change
9 Technology-based Industries and the Management of Innovation
10 Competitive Advantage in Mature Industries
11 Vertical Integration and the Scope of the Firm
12 Global Strategy and the Multinational Corporation
13 Diversification Strategy
14 Implementing Corporate Strategy: Managing the Multibusiness Firm
15 External Growth Strategies: Mergers, Acquisitions, and Alliances
16 Current Trends in Strategic Management
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