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(eBook PDF) Marketing Management 14th Canadian Edition

Original price was: $50.00.Current price is: $35.00.

(eBook PDF) Marketing Management 14th Canadian Edition – Instant Download

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(eBook PDF) Marketing Management 14th Canadian Edition – Digital Ebook – Instant Delivery Download

Product details:

  • ISBN-10 ‏ : ‎ 0133401359
  • ISBN-13 ‏ : ‎ 978-0133401356
  • Author: Philip Kotler (Author), Kevin Lane Keller (Author), Subramanian Sivaramakrishnan (Author), Peggy H. Cunningham (Author)

Table contents:

  1. Understanding marketing management
  2. Capturing marketing insights
  3. Connecting with customers
  4. Building strong brands
  5. Shaping the market offerings
  6. Delivering value
  7. Communicating value
  8. Creating successful long-term growth

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