(eBook PDF) Essentials of Health Care Marketing 4th Edition

(eBook PDF) Essentials of Health Care Marketing 4th Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1284094316
• ISBN-13 ‏ : ‎ 978-1284094312
• Author: Eric N. Berkowitz

New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.

table of contents:

1 The Anatomy of Medical Terms: The Essential Elements of the Language of Medicine
2 The Body as a Whole, Cells, and Genes: The Essentials of the Languages of Anatomy and Genetics
3 The Integumentary System: The Essentials of the Language of Dermatology
4 The Skeletal System: The Essentials of the Language of Orthopedics
5 Muscles and Tendons: The Essentials of the Languages of Orthopedics and Rehabilitation
6 The Cardiovascular and Circulatory Systems: The Essentials of the Language of Cardiology
7 The Blood, Lymphatic, and Immune Systems: The Essentials of the Languages of Hematology and Immunology
8 The Respiratory System: The Essentials of the Language of Pulmonology
9 The Digestive System: The Essentials of the Language of Gastroenterology
10 The Nervous System and Mental Health: The Essentials of the Languages of Neurology and Psychiatry
11 Special Senses of the Eye and Ear: The Essentials of the Languages of Ophthalmology and Otology
12 The Endocrine System: The Essentials of the Language of Endocrinology
13 The Urinary System: The Essentials of the Language of Urology
14 The Male Reproductive System: The Essentials of the Language of the Male Reproductive System
15 The Female Reproductive System: The Essentials of the Languages of Gynecology and Obstetrics
16 Infancy to Old Age: The Languages of Pediatrics and Geriatrics

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