(eBook PDF) Health Care Market Strategy 5th Edition – Digital Ebook – Instant Delivery Downloadhttps://ebooksecure.com/wp-content/uploads/2024/01/20750-200×300.jpg
Product details:
- ISBN-10 : 1284150402
- ISBN-13 : 978-1284150407
- Author: Steven G. Hillestad, Eric N. Berkowitz
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
Table contents:
Chapter 1 Strategy Development and the Strategic Mindset
Chapter 2 Understanding the Strategic, Business, and Marketing Planning Process
Chapter 3 The Challenge of a Competitive Marketplace
Chapter 4 Step 1: Conducting the Internal/External Assessment
Chapter 5 Step 2: Creating the Mission, Vision, and Critical Success Factors
Chapter 6 Step 3: The Strategy/Action Match
Chapter 7 Step 4: Determining Marketing Actions
Chapter 8 Step 5: Integration of the Marketing Plan with the Business Plan and the Strategic Plan
Chapter 9 Step 6: The Approval and Monitoring Process
Chapter 10 Conclusion
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