(eBook PDF) Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media 5th Edition

(eBook PDF) Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media 5th Edition – Digital Ebook – Instant Delivery Download

 

Product details:

• ISBN-10 ‏ : ‎ 1138123056
• ISBN-13 ‏ : ‎ 978-1138123052
• Author: Ronald D. Smith

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.

A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere―from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

Table of contents:

Part I: Principles of Effective Writing

Writing…and What It Means to You
Effective Writing
Persuasive and Ethical Communication
The Writing Process
News: The Basis for All Strategic Communication
News Writing Style

Part II: Paid, Earned, Owned and Shared Media

Social Media and Wiki
Website and Blog
Fact Sheet and Advisory
Print News Release
Broadcast News Release
Transmedia News Package
Advocacy and Opinion
News Feature
Brochure, Newsletter and Corporate Report
Donor Appeals
Speeches, Presentations and Interviews
Public Relations Advertising

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