(eBook PDF) Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1133434800
- ISBN-13 : 978-1133434801
- Author: Donald Parente, Kirsten Strausbaugh-Hutchinson
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succeed in the class now and get your project chosen in the future.
Table of contents:
Ch 1: Embrace the New Media Landscape & Consumer Mindset
Ch 2: Lay the Research Foundation: Understand the Company & Consumer
Ch 3: Map Out the Situation: Know the Market, Product, and Competition
Ch 4: Turn Findings Into Marketing & Communication Goals
Ch 5: Build the Marketing Strategy
Ch 6: Outline the Communication Strategy and Messaging
Ch 7: Devise the Campaign Concept
Ch 8: Define Consumer Touchpoints: Establish the Tactical Mix
Ch 9: Plan the Media Strategy and Tactics
Ch 10: Evaluate the Effectiveness of the Campaign
Ch 11: Button Up the Plans Book
Ch 12: Lock Down the Pitch
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(eBook PDF) Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition
