(eBook PDF) Strategic Planning in Healthcare: An Introduction for Health Professionals

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Product details:

• ISBN-10 ‏ : ‎ 0826164838
• ISBN-13 ‏ : ‎ 978-0826164834
• Author: Brian C. Martin PhD MBA

Strategic Planning in Healthcare: An Introduction for Health Professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings. This text provides a solid theoretical framework, supplemented with examples and a common case—reinforced by hands-on practical student exercises and chapter-specific worksheets. It’s a comprehensive healthcare management book that examines strategy-making issues from the initial assessment of the organization and competitive landscape, through situational analysis of economic incentives, creation of objectives and measurement, formulation of financial and operational strategies, and the development of mission and goals, effectively allowing students to apply concepts at each stage of the planning cycle.

Table of contents:

Preface

Acknowledgments

1. Planning: What Is It and Why Is It Important?

2. The Strategic Planning Process

3. Organizational Purpose

4. Situational Analysis

5. Objectives

6. Strategies and Operational Plans

7. Evaluation and Control

8. Sample Strategic Plans

Index

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