(eBook PDF) Media Literacy 9th Edition by W. James Potter – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1506366287
- ISBN-13 : 978-1506366289
- Author: W. James Potter
Media Literacy teaches readers how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.
Table contents:
- Why increase media literacy?
- Media literacy approach
- Audience: individual perspective
- Audience: industry perspective
- Children as a special audience
- Development of the mass media industries
- Economic perspective
- Media content and reality
- News
- Entertainment
- Advertising
- Interactive media
- Broadening our perspective on media effects
- How does the media effects process work?
- Helping yourself and others to increase media literacy
- Ownership of mass media businesses
- Sports
- Fake news
- Advertising
- Media violence
- Privacy
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