(eBook PDF) Framework for Marketing Management 6th – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9780133871319
- ISBN-13 : 978-0133871319
- Author: Philip Kotler, Kevin Keller
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Table contents:
I: Understanding Marketing Management
II: Connecting with Customers
III: Building Strong Brands
IV: Shaping the Market Offerings
V: Delivering Value
VI: Communicating Value
VII: Managing the Marketing Organization for Long-Term Success
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