(eBook PDF) Understanding Communication Research Methods – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 113805268X
- ISBN-13 : 978-1138052680
- Author: Stephen M. Croucher
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.
Table contents:
Section One: Research Paradigms
Chapter 1: Introduction and Ethics
Chapter 2: The Social Scientific Paradigm
Chapter 3: The Interpretive Paradigm
Chapter 4: The Critical Paradigm by James P. Dimock
Section Two: Research Design
Chapter 5: Data
Chapter 6: Evaluating Research – Warrants
Chapter 7: Hypothesis and Research Questions
Section Three: Research Methods
Chapter 8: Ethnography
Chapter 9: Interviewing
Chapter 10: Focus Groups
Chapter 11: Content Analysis
Chapter 12: Discourse Analysis by Margarethe Olbertz-Siitonen
Chapter 13: Surveys
Chapter 14: Descriptive Statistics
Chapter 15: Inferential Statistics
Chapter 16: Experimental Design
Chapter 17: Mixed Methods by Malynnda Johnson
Chapter 18: Rhetorical Criticism
Chapter 19: The Process of Critique by James P. Dimock
Chapter 20: Methods of Performance by Desirée D. Rowe and Michael Tristano, Jr.
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